We
all know the Google Panda update has been brutal, SEO teams have been laid off
only because they could not keep up with the emerging trends in online
marketing. Today only Content is the key, if you have good content, you can be
a small website & still be in business. Google wants to keep its users
happy and this update has definitely done that.
Today,
if you go thru your search result feed, you will see only relevant content
making it to the top 10 of search engine result pages. So how do you ensure
that your voice is still herd and you don’t loose on your audience?
First,
it is really important to get things in perspective and ask yourself, why are
you doing this in the first place?
If
you have an existing content team, ask them how they feel about the changing
trend and what all can they bring to the table, in order to spice things up.
Ultimately,
if you have fresh ideas and well written articles, you will be able to get away
with almost anything. You just need to find the right team to help you get
there.
Forget
about article marketing websites or book marking websites, it doesn’t work anymore.
You need to ensure that you have the right channel to market your voice. Don’t rely
on traditional methods, try to change it up a little bit.
Create
small documentaries and publish them on YouTube or publish content on the new
web sensation, Quora. It doesn’t matter what you choose, what matters is how
you voice your content & take it forward.
